Last updated: 10 June 2026
These terms govern your use of Ralf ("the Service"), the AI search visibility and SEO platform available at ralfhq.com and app.ralfhq.com, operated from the United Kingdom ("Ralf", "we", "us"). By creating an account or using the Service you agree to these terms.
Ralf monitors how your websites appear in AI search engines and traditional search, crawls your sites for technical issues, and provides research and recommendations. The Service depends on third-party AI engines and data providers; their outputs change constantly and we do not guarantee any particular visibility result, ranking, citation, or traffic outcome. Recommendations are provided for your evaluation — you remain responsible for changes you make to your own websites.
You must provide a valid email address and keep your credentials secure. You are responsible for activity under your account. You must only connect or monitor websites you own or are authorised to manage.
New accounts may receive a 14-day free trial without payment details. Paid plans are billed in advance, monthly or annually, via our payment provider Stripe, and renew automatically until cancelled. You can cancel at any time, with effect from the end of the current billing period; payments already made are non-refundable except where the law requires otherwise or we choose to issue a refund. Plan limits (such as monitored prompts, sites, countries and crawl frequency) are described on the pricing page and enforced automatically. Where a plan includes multiple countries, the monitored-prompt allowance is shared (pooled) across those countries rather than multiplied by them. We may change prices with at least 30 days' notice — changes apply from your next renewal.
You agree not to: misuse or attempt to circumvent plan limits or security; resell the Service without an Agency agreement; use the Service to monitor sites you have no right to monitor; submit unlawful content; or use the Service to send spam. We may suspend accounts that breach these terms or create unusual load that threatens the Service for others.
You retain all rights to your websites and content. You grant us the licence needed to crawl, store and process your sites' data and your inputs solely to provide the Service. We retain aggregated, de-identified usage data to improve the Service.
The Service, including its software, design and reports, is our intellectual property. Reports generated for your sites may be used freely within your business (and, on Agency plans, shared with your clients).
We aim for high availability but the Service is provided "as is" without warranties of uninterrupted operation. We may modify features over time; if we materially reduce the Service you paid for, you may cancel and receive a pro-rata refund of any prepaid, unused period.
To the maximum extent permitted by law, we are not liable for indirect or consequential losses, lost profits, or loss of data, and our total liability arising out of the Service in any 12-month period is limited to the amount you paid us in that period. Nothing in these terms excludes liability that cannot be excluded under UK law.
You may close your account at any time. We may terminate accounts for material breach of these terms. On termination your data will be deleted in line with our Privacy Policy.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If a provision is found unenforceable, the rest remains in effect. We may update these terms; material changes will be notified by email or in-app at least 14 days in advance.
Questions about these terms: hello@ralfhq.com